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PR from SC received
#51495 09/15/2006 12:49 PM
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Does anyone receive these press releases from Spring-Obrien, the mktg firm (I guess) for Superclubs?

These little packages seem mighty expensive for what you actually receive.

FOR IMMEDIATE RELEASE


?HEDONISTIC DELIGHTS MENU? TURNS UP THE HEAT: NEW SIZZLING A LA CARTE INDULGENCES AT HEDONISM RESORTS

HOLLYWOOD, FL, September 14, 2006 ? Vacationers seeking a Jamaican getaway with a spicy edge will find nothing sexier than the ?Hedonistic Delights Menu? at the Super-Inclusive Hedonism II and III resorts. Famous for their uninhibited pleasure-seeking atmosphere, Hedonism Resorts revs it up a notch with this new amenity that spoils, pampers and teases. Naughty but always nice treats ? ranging from $40 to $350 (depending on the level of decadence) ? await guests with a penchant for romantic rendezvous.

Indulgences for every reveler can be found with the ?Hedonistic Delights Menu,? from languid days cuddling up in a hammock; to intimate, aromatic Jacuzzi bubble baths; and surprise picnics for two. Summon a ?Bed of Roses? and return to a delicate trail of petals leading from the door to the bed, along with champagne and chocolate covered tropical fruits left for nibbling. Or choose to frolic indoors with the ?Tantralizing Kit for Two,? that includes scented massage oils, chocolate-flavored body paint, whipped cream, and other surefire aphrodisiacs. Head-to-toe pampering is even available for the hedonism purist, with the ?Wash My Hair! Scrub My Feet!? amenity, complete with head massage, shampoo, pedicure and foot massage.

When staying at Hedonism Resorts, guests have their pick of private recluses, including the newly-built Jacuzzi suites at Hedonism II and the ?swim-up courtyard? rooms at Hedonism III; both guaranteed to ignite sparks. To book a Hedonism getaway, contact your travel agent, visit www.hedonism.com, or call 1-800-GO-SUPER (1-800-467-8737).

SuperClubs, the world's only Super-Inclusive resort group, includes properties in three SuperClubs brand categories: SuperClubs Grand Lido Resorts - Grand Lido Negril Resort & Spa and Grand Lido Braco Resort & Spa, both in Jamaica; SuperClubs Breezes Resorts - Breezes Runaway Bay Resort & Golf Club and Breezes Montego Bay in Jamaica; Breezes Bahamas; Breezes CuraÁao Resort, Spa & Casino; Breezes Punta Cana Resort, Spa & Casino and Breezes Puerto Plata Resort, Spa & Casino in the Dominican Republic; Breezes Costa Do Sauipe in Brazil; and SuperClubs Hedonism Resorts - Hedonism II in Negril and Hedonism III in Runaway Bay, both in Jamaica. SuperClubs has also licensed its brands in Cuba where two hotels now operate under the Breezes banner: Breezes Varadero and Breezes Jibacoa.

Every SuperClubs holiday is Super-Inclusive - accommodations; all meals, SuperSnacks and premium brand cocktails; unlimited use of all sports facilities, including equipment rental and instruction; entertainment; weddings; recreational activities; and hotel taxes - with absolutely no tipping allowed. SuperClubs operates and independently markets an affiliate all-inclusive hotel, Starfish Trelawny in Jamaica. For more information or reservations, contact SuperClubs at (800) GO-SUPER (or 1-800-467-8737) or visit their website at www.superclubs.com.

Hedonistic Delights

A menu of hedonistic amenities, customized to your desires.

Pick one or two, or combine a few to create the perfect hedonistic getaway.

Hedonistic Hammocks

Waste the day - or the evening - away while reading, napping and cuddling in a private hammock for two. Request a frozen pina, add a bowl of succulent tropical fruits, peeled and sliced to share effortlessly with your hammock mate. US$40 per person.

Bubble Bath a la Carte

Your Jacuzzi will be set with aromatherapy candles, bubble bath and rose petals; complemented by your choice of champagne, wine, chocolate covered strawberries, or almost anything else you like to nibble. US$120

Bed of Roses

A delicately placed trail of roses leading from the door to the decorated bed; chocolate dipped fruit plate, complemented by champagne or wine creates a seductive and romantic atmosphere to help set the tone for an evening ?in.? US$115- $305

Decadent Dinner

Choose from three self-indulgent five course dinners, served by candlelight on the beach or your favorite spot. Menus change based on the freshest ingredients available in our kitchens, but we promise that a decadent chocolate dessert for two will always be on the menu. US$175-350

Sneak Picnic

Surprise your mate with a romantic picnic date. Basket includes champagne, fruits, sandwiches and other delectable treats. US$100 - $285

Tantralizing Kit for Two

The Hedonistic Tantralizing Kit for two will provide erotic inspiration as you have fun exploring with the scented massage oils, chocolate flavored body paints, whipped cream and syrup. After warming up, the condoms, aphrodisiac fruit platter and champagne will help prolong the evening. US$120

Mint Chocolate Seduction

An aromatic chocolate body polish coupled with a relaxing mint chocolate body massage increases circulation, stimulates senses and invigorates the mind and body with the most decadent of delights. US$150 per person

Twice as Nice

For everyone who finds the ?30-minute massage? to be merely a tease, experience the ultimate relaxation with our two-hour massage for one, or two, that can be taken in the privacy of your room or on the beach, whatever your pleasure. US$170 per person

Invigorating Pampering

A peppermint-laced manicure and pedicure will stimulate your hands and feet as they are moisturized and soothed. Just sit back and relax, and let the peppermint ? and pampering - clear your mind. US$60 per person

Wash My Hair, Scrub My Feet!

When you get your hair cut, is your favorite part the wash, comb and dry? Ours too! We?ll clean you up from head to toe with special hedonistic ?personal care.? After a relaxing head massage, we?ll wash, comb and dry your hair then follow with a pedicure and foot massage. (Available at Hedonism II only) US$100 per person

###

CONTACT: Jennifer Friedel / Shantini Ramakrishnan
Spring, O?Brien & Co.
212-620-7100
jenniferf@spring-obrien.com / shantini@spring-obrien.com


Regards,
Chris
"The Naked Truth About Hedonism II" New 3rd edition!
at www.chrissantilli.com
Print, audiobook and ebooks
Re: PR from SC received
#51496 09/15/2006 12:58 PM
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I really don't get the hammock part.... so you have to rent the hammocks now????????? confused


ďI wouldn't recommend sex, drugs or insanity for everyone, but they've always worked for me.Ē
Hunter S. Thompson
Re: PR from SC received
#51497 09/15/2006 02:19 PM
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Sounds like a bunch of schemes thunk up by folks who've never been there.


Regards,
Chris
"The Naked Truth About Hedonism II" New 3rd edition!
at www.chrissantilli.com
Print, audiobook and ebooks
Re: PR from SC received
#51498 09/15/2006 02:58 PM
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The hammock deal sounds like it will cost you $80 for you and you S/O to hang out in a hammock with drink service and a fruit bowl. I would rather party at Delroys laugh But thats me wink


Respect,
Brent

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Re: PR from SC received
#51499 09/15/2006 04:10 PM
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They must really be getting hard up for money. But then some of the people who are going for their first time and have never been on here to know what's going on will probably get roped into some of these over priced extras.

Re: PR from SC received
#51500 09/15/2006 04:18 PM
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confused I almost thought I was reading something from another resort. Marketing to the Sandals crowd methinks...come on over, the water's fiiiiine.

Re: PR from SC received
#51501 09/15/2006 04:22 PM
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If you have nothing nice to say..., particularly given there is no harm done.

Re: PR from SC received
#51502 09/16/2006 05:59 AM
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Are the hammocks for the, uh, swingers?

Sorry, I just couldn't resist!

Don

Re: PR from SC received
#51503 09/16/2006 08:05 AM
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Last year I was working at a hotel that had a "Sandels" convention for travel agents.

After showing all of the advantages of Sandels over the compitition they went on to tell of the next level of profit for the TA's... that was the advance sale of "upsale" items... specifically things like mentioned in the original post.

The TA's were told to sell picnics... sailboat rides... private dinners... tours... special immendities in the rooms... massages... The point was that they could sell these items to the guest BEFORE they went on vacation and started to get sand gravity and then not spend extra money.

The main point was that the customer was more apt to spend the money in advance instead of at the hotel while on vacation.

The "all inclusive" hotels now are looking for ways to have you spend money above the standard All Inclusive rate in order to find new profits.

Respect to all.... 54 days...

Darrell

Re: PR from SC received
#51504 09/16/2006 11:56 AM
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cool Pretty much all they get from us is the extra $50.00 PP for the CatCruise. Looooove the Cat Cruise.

Re: PR from SC received
#51505 09/16/2006 12:16 PM
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My impression: this is a press release for TAs who have never been to any Hedo so they can represent the resort to their clients. No wonder that so many TAs have no idea what Hedo is like.

Second, this was written by someone who had never spent an day/night at any Hedo.

This is just a nonsense PR release which will create more confusion by new guests.

SJerseyHedoCpl has it right.

To spur their imagination for the next inaccurate PR:

VIP registration and departure procedures with direct to/from the room luggage handling

Flowered chute down the waterslide

Chocolate encrusted climbing wall experience

Picnic at the nude hottub with jerked chicken

Water tour of the beaches of Bloody Bay

A circle water tour of Booby Cay with picnic basket

A water view with champagne of the parachute flyers

VIP seating at the weekly beach party and trapeze events

VIP escorted tables in the dining rooms with wine for all in party

VIP seating inn the piano bar

VIP entrance to the PJ party

VIP body shots with special guests

VIP training in reggae dancing instruction

VIP escorted tour of the Hedo property

First priority to the put-put golf course

First priority choice to the bicycles

First choice to the disco entrance

Unique togas tied by staff for the toga party

Erotic mirrors over the bed

Exotic shower facilities

VIP priority for walks down the beach

VIP selection of the hottub seat (any time)

VIP selection of pool lounges for the entire day and night for each day

VIP section of coffee and teas on the beach in the morning

VIP preparation of eggs by Charlie for breakfast.

VIP access to the Martini bar

VIP access to sporting areas with champagne and chocolate covered strawberries and optional picnic basket

Each of the above offered at optional $75 pp pd

Chuck

Edited: none of the listed email addresses listed in the PR are accepting emails


If this be a dream do not wake me up; if not a dream, wish me no sleep
Re: PR from SC received
#51506 09/16/2006 01:24 PM
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Chuck, you forgot about private skating at the rink!

LOL!!

Don

Re: PR from SC received
#51507 09/16/2006 04:51 PM
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Hell, I'll sell chocolate syrup, flavored massage oils and comdoms for half that price.

Re: PR from SC received
#51508 09/16/2006 05:14 PM
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And I'll apply it for ....well, negotiations are in the making.


Regards,
Chris
"The Naked Truth About Hedonism II" New 3rd edition!
at www.chrissantilli.com
Print, audiobook and ebooks
Re: PR from SC received
#51509 09/16/2006 08:03 PM
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There are two disasters that can fall upon a good thing. One is to have the tax man come around to take his cut. The other is to get somebody with a marketing degree involved.

Lets all guess which category this fall into.

About the only thing I can see that might remotely be worthwhile paying for is a good massage. Even then better to put of fthe expense until you really want it.

Dave

Re: PR from SC received
#51510 09/17/2006 08:24 PM
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"Wash My Hair, Scrub My Feet!"
I'm bald and have one leg.
Now what am I supposed to do?


HedoDave
It's been one Hell of a ride!
Re: PR from SC received
#51511 09/17/2006 08:35 PM
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Quote
Originally posted by SJerseyHedoCpl:
Last year I was working at a hotel that had a "Sandels" convention for travel agents.

After showing all of the advantages of Sandels over the compitition they went on to tell of the next level of profit for the TA's... that was the advance sale of "upsale" items... specifically things like mentioned in the original post.

The TA's were told to sell picnics... sailboat rides... private dinners... tours... special immendities in the rooms... massages... The point was that they could sell these items to the guest BEFORE they went on vacation and started to get sand gravity and then not spend extra money.

The main point was that the customer was more apt to spend the money in advance instead of at the hotel while on vacation.

The "all inclusive" hotels now are looking for ways to have you spend money above the standard All Inclusive rate in order to find new profits.

Respect to all.... 54 days...

Darrell
Hmmm....I'm thinking of signing up for Patti's "Erotic And Esoteric Reading Room" I swear this is worth $40 to me! Especially if she is wearing new matching hardware!!! Bring on the book clits!

Hugs, Liz


Liz of Chrisandlizvt
( . ) ( . )

See you on the beach!!!
Re: PR from SC received
#51512 09/18/2006 02:48 AM
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I see they offer a jacuzzi for $120. Does that include HOT water?


New Years Eve Week
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Dec.27-Jan.3 2018
Re: PR from SC received
#51513 09/19/2006 07:07 AM
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I'm still waiting for them to bring back the 14/3!

SC, you want to bring up your revenues? bring back the 14/3


Bring back 14/3
Re: PR from SC received
#51514 09/19/2006 12:31 PM
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Chuck, sign me up for the VIP body shots.


If youíre not living for something, youíre dying for nothing.
Re: PR from SC received
#51515 09/19/2006 01:31 PM
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Ouch, This stuff is ugly. Whatever happened to the "all-inclusive" idea? This is classic up-selling, except that what they're up-selling is of questionable value. I can just imagine how these things would play out if you were stupid enough to prepay $40 per person to sit in a hammock! Or the five-course meal served on the beach for $350.

Spring, O'brien is a PR/Marketing firm based in New York (of course!) that apparently specializes in working with the travel and tourism sectors.

Spring, O'brien are the folks who brought you the "World's Largest Nude Wedding" a couple of years ago, in an effort to generate press for Superclubs, and to "position" the Hedonism brands.

Can we not just take all the hyper-marketing types and drop them into the ocean a long way from land?

I suspect that genuine, attentive customer service and guest treatment would do a lot more to restore revenues...

That, of course, plus the revival of 14/3!

Re: PR from SC received
#51516 09/19/2006 01:32 PM
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Chuck,
Didn't you forget the VIP limo from the airport.
Regards and Respect

Re: PR from SC received
#51517 09/19/2006 01:41 PM
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God, I just had a second, and more careful look at the prices these boneheads are proposing.

For $120, you get a Jacuzzi (which, presumably, comes with your room), bubble bath, aromatherapy candles, chocolate dipped strawberries, and champagne or wine. Whoopee.

Bring your own bubble bath and candles, get a bottle of champagne from Pastafari, snag a few bites of fruit from the dessert stand at dinner, and you can do the whole thing for yourself without spending any extra.

And the breathless PR prose is wonderful. Every cliche you can think of gets worked into the vapid description of the "uninhibited", "naughty but always nice" indulgences. This stuff is so bush league sickly-sweet that it makes the writer in me want to stick his finger down his throat - which is only appropriate, since it appears that Spring, O'Brien have their collective head stuck up their collective a**!

Just goes to show that good marketing involves more than hiring a PR firm.

Re: PR from SC received
#51518 09/19/2006 01:50 PM
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True

VIP access/sitting to the departure limo (aka van) to Mobay

VIP fresh beach towel access

VIP access to the evening tennis courts

VIP seating in the casino

VIP selection for Find Your Mate

Priority selection for the naked twister

VIP seating for "Lunch time Spin"

VIP selection of kayaks and sailing boats

VIP acess for the Jet ski company

VIP boarding for the cat cruise

VIP seating in the snorkel boast with priority boarding (champagne included)

All access to all bars

Still thinking for the crack SC marketing "team"

Chuck


If this be a dream do not wake me up; if not a dream, wish me no sleep
Re: PR from SC received
#51519 09/19/2006 03:49 PM
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VIP glassed-in smoking sections in disco and piano bar.

Re: PR from SC received
#51520 09/20/2006 01:10 AM
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Quote
VIP fresh beach towel access
Now that would be worth having laugh

Re: PR from SC received
#51521 02/11/2007 09:10 PM
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So, has anyone taken advantage of these "Hedonistic Delights"? While some of them sound weird, we can make use of a manicure or a massage.

Here is the link from the Superclubs site:

http://www.superclubs.com/brand_hedonism/resort_hedonismii/delights07.asp

Mike and Irene

Re: PR from SC received
#51522 02/12/2007 05:36 AM
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Quote
Originally posted by The Other Andy:


Ouch, This stuff is ugly. Whatever happened to the "all-inclusive" idea?
&
Bring your own bubble bath and candles, get a bottle of champagne from Pastafari, snag a few bites of fruit from the dessert stand at dinner, and you can do the whole thing for yourself without spending any extra.

Every cliche you can think of gets worked into the vapid description of the "uninhibited", "naughty but always nice" indulgences. This stuff is so bush league sickly-sweet that it makes the writer in me want to stick his finger down his throat
Oh Andy, I couldn't agree more. The missive states how wonderful the all-inclusive experience is and all it includes, but thennnn...you gotta pay more for stuff ou can already get (stuff from buffet, etc).

The thing I want to know is how am I going to fit any of this extra (and mostly rather BORING) stuff into my very busy Hedo day! It is all I can do to make sure to get to Lance at the beach shack for my massage....and we sit only about 50 feet away! That and the cat cruise are all we've paid extra for...and very well worth it.

Why would I waste several hours in a hammock eating fruit? I'd miss so much elsewhere!

Chris - I hope you forward these knuckleheads this thread URL and let them know they need to send a team down for a week to find the real Hedo.

Now that's some research I'd like to do!

Tam


"Well, itís a sad, sad situation. Now I need a goddamn vacation."
- Jaret Reddick/Bowling for Soup
Re: PR from SC received
#51523 02/12/2007 05:48 AM
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Hedonistic Hammocks? Iíve already paid for that, thanks!

Bubble Bath? - Iíll bring my own bubbles, thanks!

Decadent Dinner? - Iíve already paid for that too!

Sneak Picnic? Ė I thought we went over this, I already paid for my food

Mint Chocolate Seduction? - No, thanks! Iíll stick with the body shots

Wash My Hair, Scrub My Feet? Are you serious?


There's no place like home! There's no place like home!

Next Trip: ???????
Re: PR from SC received
#51524 02/12/2007 07:42 AM
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How can we get all this VIP stuff in an all inclusive package? Maybe it could save us some money.

Dave


Dave and Jean
Val's-Pals
Nov.6-13, 2010


Wrinkles only go where the smiles have been.
Jimmy Buffett
Re: PR from SC received
#51525 02/12/2007 10:57 AM
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Golly - looks like the marketing morons at Spring/O'brien have struck again!

The latest DennyP Travel Newsletter features the "hedonistic delights" promo, whereby, if you stay five or more nights at Hedo II or III in 2007, they'll "give" you a credit of at least $100, which you can then "spend" on any of the "Hedonistic delights" amenities.

So, it would seem that they're now giving away at least part of what they tried to charge outrageous prices for back in September.

Looks like the "Sandalization" of H2 may have hit a couple of speed bumps...

It would be really interesting to know just how much money has been paid to these lamester PR people in NYC to come up with these ideas.

I still love their genius idea of charging $80 per couple to spend the day in a "private" hammock (are there public hammocks?) with a few pieces of "succulent tropical fuits" thrown in...

Or a picnic basket with champagne, fruit, sandwiches and other treats for only....$285!

Such a deal!

PS to Denny: in the newsletter, you might want to change the description of the "self-indulgent five-course" dinner. You refer to it as "decedent" - as in the dead person. Perhaps you meant "decadent"? Or was this a deliberate editorial comment?

Re: PR from SC received
#51526 02/12/2007 12:26 PM
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Quote
Originally posted by The Other Andy:
PS to Denny: in the newsletter, you might want to change the description of the "self-indulgent five-course" dinner. You refer to it as "decedent" - as in the dead person. Perhaps you meant "decadent"? Or was this a deliberate editorial comment?
I just copy and paste what SuperClubs gives me.


Quotes & Reservations from DennyP Travel L.L.C. - https://www.dennyp.com/dennyptravel/quote_request.htm
Re: PR from SC received
#51527 02/12/2007 12:40 PM
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Jesh, this is a hangover (pun intended) from the same poor marketing attempts in 2006. I asked the staff during recent visits and none knew of this stuff.

This PR is designed for TAs who have never been to Hedo or have just visited on a 'knowledge' tour of the property for 2 hours and the off to GLN.

None of that stuff shows up on any literature you can find at any desk at H2. Never mind trying to ask for any of this nonsense.

I feel sorry that those that arrive expecting these VIP treatments are available.

Most surprisingly, none of the suggestions I and others made after the 2006 release got incorporated into the 2007 PR nonsense. I thought these ideas were very valuable. If interested, have a look at the first page of this thread.

I add the following additions for VIP treatment:

Concierge delivery of champagne on arrival

Priority seating at all specialty restaurants

First in line to the waterslide with expert staff at the splash down pool with champagne, chocolate and fruit at arrival

Priority access to the in-pool pool tables with champagne and chocolates

First access to the exercise equipment in the spa with champagne and chocolates

First choice of lessons for tennis and squash and priority access to courts and chocolates

First access to the lounge huts beside the prude beach bar with champagne and fruits

First access to the toga party contest with champagne and chocolates

Personal escort to the PJ party and VIP judging for the contests

Personally delivery of afternoon Jerk Chicken with champagne and chocolates

Concierge access to imported beers with fresh ice

Priority seating beside the beach party bonfire with champagne

First to board boats for glass bottom, snorkel and scuba with picnic baskets

well, this silly list can go on and on.

Chuck


If this be a dream do not wake me up; if not a dream, wish me no sleep
Re: PR from SC received
#51528 02/12/2007 04:58 PM
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Quote
Originally posted by The Other Andy:

The latest DennyP Travel Newsletter features the "hedonistic delights" promo, whereby, if you stay five or more nights at Hedo II or III in 2007, they'll "give" you a credit of at least $100, which you can then "spend" on any of the "Hedonistic delights" amenities.
Yeah, yeah...for new reservations only...not for ours which is already booked. PPPFFFHHHTTT!!!!!!!


"Well, itís a sad, sad situation. Now I need a goddamn vacation."
- Jaret Reddick/Bowling for Soup
Re: PR from SC received
#51529 02/12/2007 08:03 PM
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Same thing happened to us, we booked in mid-January and then this new thing came out, what a bummer.

Re: PR from SC received
#51530 02/12/2007 09:09 PM
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Super Clubs is basically riding on the "Amenity Package" trend that many USA hotels have implemented in order to compete in the hospitality industry. It's a little difficult to re-invent the hotel, so many have added little unique "packages" to add value, and to entice travelers/vacationers business in a competitive area.

This appears to be yet another attempt by Super Clubs PR firm to entice the "Newbie" who doesn't know any better, and/or perhaps is a total romanticist who doesn't care about cost as long as they get "the experience". It makes me wonder why they would want to present this type of thing, to those who have yet to have the "Hedo Experience" are the intended target, are bound to feel a bit used when they discover how very "unspecial" these items are. I guess that's one way to insure there is no repeat business.

Its sad to see they are still after that quick buck intead of the long-term investment.

Re: PR from SC received
#51531 02/12/2007 09:16 PM
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For all the money a trip to Hedo cost all this stuff they are offering should be free.


Alice & Lewis

Re: PR from SC received
#51532 02/12/2007 09:50 PM
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"A delicately placed trail of roses leading from the door to the decorated bed; chocolate dipped fruit plate, complemented by champagne or wine creates a seductive and romantic atmosphere to help set the tone for an evening ?in.? US$115- $305"

Now this seems like a good idea and well worth the money, only problem is, If I can find my door, i can find my wayto the bed. Please have then but the path of rose petals from the hot tub to my front door, about 2-3 in the morn.
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