It's nice to have choices but I'm not sure that Hedo actually has competition especially as it is now. Mexico has it's own culture as does Jamaica and so the spirit of each resort reflects that to some extent. When Hedo was in such bad shape we stayed away and went to Desire instead. Desire is beautiful and the people working there could not have been kinder or more helpful but it had a different atmosphere. The weather wasn't quite the same, the beach rougher and to us it just didn't accommodate the same kind of easy sexy, naughty atmosphere.